Amare NeuCollagen®
Product Innovation & Commercial ImpactPositioning, claims strategy, and launch planning for a multi-benefit collagen supplement.
Global Marketing & Brand Leader
Big Ideas. Bold Brands. Real Impact.
I bring big ideas to market, connecting consumer insights, science, and strategy to build brands and launch products that stand out. With 15 years of experience across technology, beauty, skincare, and wellness, I bring together creative thinking, product innovation, and global marketing leadership to turn opportunities into real business impact.
Proof point: NeuCollagen® became Amare Global's #1 selling SKU in the U.S. within three months of launch.
15
Years of experience
20+
Markets supported
50+
Products launched
Global
Marketing leadership across beauty, skincare, and wellness
Featured work
Four projects that show how I work
Product innovation, commercial impact, brand development, and global marketing leadership, from concept to market.
Amare Happy Juice®
Brand Strategy & Global Product MarketingGlobal product marketing and consumer storytelling for a daily wellness product system.
The Rootist™
Brand Expansion & International MarketingIntroducing a prestige haircare brand into a new sales channel and new markets.
Skin to Mind™
Brand Creation & Global LaunchDeveloping a neuroscience-based skincare collection from concept to global launch.
Scientific marketing & expert partnerships
Where Science Meets Storytelling
I've led strategic partnerships with medical and wellness experts, translating complex scientific information into clear, credible, and engaging brand communications. From developing expert-led training programs and video scripts to overseeing educational content production, my work connects scientific expertise with consumer understanding.
Expert Partnerships
Managing relationships with physicians, scientific advisors, and wellness experts to develop credible, engaging brand communications.
Scientific Education
Translating complex product science and clinical research into accessible training programs, educational resources, and messaging.
Content Strategy & Direction
Leading expert-driven content strategy, script development, video production, and educational storytelling.
Product innovation
Great Products Don't Happen by Accident.
They start with curiosity, a clear understanding of consumers, and the ability to see opportunities others might overlook.
I've spent my career connecting consumer insights, science, strategy, and creativity to develop products that stand out in competitive markets.
From Insight to Impact
01
Spot the Opportunity
Identify emerging trends, understand consumer needs, and recognize opportunities to bring something different to the market.
02
Shape the Concept
Turn consumer insights into compelling product concepts, differentiated positioning, and strong value propositions.
03
Build the Product Story
Connect product innovation with science, consumer benefits, credible claims, and creative brand storytelling.
04
Bring It to Market
Collaborate across teams to develop go-to-market strategies and turn product concepts into successful launches.
Innovation Starts With Asking Better Questions.
What are consumers missing? What could we do differently? How can we make something better, simpler, or more meaningful?
For me, innovation is about connecting the dots between insights, science, creativity, and strategy to develop products people genuinely want.
And while coming up with the idea is exciting, what I enjoy most is seeing it become real.
Leadership & Experience
What I bring to an organization
With 15 years of experience across advertising, technology, beauty, wellness, and consumer products, I bring a combination of strategic vision, creative thinking, and hands-on execution.
My experience spans leading teams, developing brand and product strategies, and driving global marketing initiatives from concept to launch. I've worked closely with R&D, scientific, regulatory, creative, digital, and commercial teams to bring innovative products to market, balancing compelling storytelling with scientific credibility and regulatory considerations.
Whether I'm guiding a team, shaping a brand's direction, or navigating a complex global launch, I believe great leadership comes down to creating clarity, inspiring collaboration, and making things happen.
Go-to-Market Strategy
Launch planning, market positioning, and execution.
Global Marketing
Multi-market coordination and international launches.
Brand Strategy
Positioning, messaging, and consumer insights.
Cross-Functional Leadership
Aligning creative, product, R&D, and commercial teams.
Product Innovation
Translating science and product benefits into compelling stories.
Integrated Campaigns
Coordinating messaging and marketing activations across channels.
About me
Hi, I'm Shayne.
Big-picture thinker. Creative problem solver. Brand builder.
I've spent the last 15 years turning ambitious ideas into brands, products, and experiences that people connect with.
I'm the kind of marketer who wants to understand the why behind everything, and I care just as much about the details that make big ideas successful.
For me, the best part of marketing isn't just bringing something to market. It's building something worth paying attention to.