EDGE+™
Product innovation · Portfolio expansion · Brand positioning · Integrated campaignsFormula enhancements, flavor launches, and portfolio expansion for an established cognitive wellness product.
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Additional case studies
More projects from my portfolio, spanning product launches, flavor innovation, and new formats.
Electro™ Grapefruit
Product innovation · Go-to-market strategy · Brand positioning · Creative direction · Integrated marketingA limited-edition grapefruit flavor for an established hydration line.
Calm for Kids & Adults™
Consumer insights · Product repositioning · Formula optimization · Portfolio expansion · Go-to-market strategyTurning consumer feedback into a family-focused product innovation.
SKNY Gummies
Product concept · Brand positioning · Go-to-market · Campaign development · Creative direction · Sales enablementTurning a simple gummy concept into a consumer-favorite launch.